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Elements and Performance Criteria

  1. Establish overall exhibition scope and format.
  2. Establish and manage exhibition layouts and floor plans.
  3. Establish and manage format for buyer and seller interaction.
  4. Recruit and manage exhibitors.
  5. Evaluate exhibition operations.

Required Skills

This section describes the essential skills and knowledge and their level required for this unit

The following skills must be assessed as part of this unit

planning and organisational skills to establish and manage cohesive operational procedures and systems

communication skills to consult liaise and negotiate with a wide range of stakeholders on complex planning and operational issues

critical thinking skills to evaluate complex information from multiple sources and to develop management approaches based on those evaluations

literacy skills to interpret and develop complex and varied exhibition management documentation

numeracy skills to work with budgets and spatial planning issues

The following knowledge must be assessed as part of this unit

detailed knowledge of the exhibitions sector including different types of exhibitions key planning and operational components and industry networks

broader event management issues that affect exhibition planning and management

issues and challenges commonly encountered in exhibition and exhibitor management

formats and options for bringing buyers and sellers together including suitability of different formats for different types of exhibition

current exhibition technology and equipment options

legislation regulations and industry codes that affect commercial exhibitions

specific risk management issues for commercial exhibitions

resource requirements for different exhibition components and activities including financial human and physical resources

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge the range statement and the Assessment Guidelines for this TrainingPackage

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this TrainingPackage.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

detailed knowledge of exhibition planning and operations

demonstration of skills through management of an exhibition

Context of and specific resources for assessment

Assessment must ensure

access to venues for staging of exhibitions

use of current information on which to base planning

involvement of and interaction with stakeholders as part of the planning process

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge The following examples are appropriate for this unit

evaluation of exhibition plans and procedures developed by the candidate

case studies to assess candidates ability to develop approaches for a range of exhibition styles and contexts

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors How these skills are applied varies between occupations and qualifications due to the different work functions and contextsEmployability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Exhibition may be:

trade

consumer

combination trade and consumer.

Stakeholders may include:

organising committees

industry bodies

seller representatives.

Exhibition objectives may relate to:

industry exposure

sponsor exposure

numbers and ratios of buyers and sellers

profile of buyers and sellers (e.g. balance between small and large, generalist and specialist, etc.)

media coverage

industry education

dollar value of business completed.

Safety, risk and environmental issues may relate to:

access

maximum numbers of exhibitors

space requirements to avoid overcrowding

waste management

technical issues, including cabling and power sources

food safety requirements and impact on space.

Criteria for the allocation of space may relate to:

exhibitor participation level

required balance and variety of exhibitors

sponsorship arrangements

placement or proximity of equipment required by different exhibitors

guidelines on proximity of exhibitors in direct competition

exhibition layout themes or overall schemas.

Format for buyer and seller interaction may be:

free flow

prearranged appointments

appointments made during exhibition period

scheduled presentations, including plenary, workshops and carousel

combination of different formats.

Exhibitor prospectus may include information on:

overall market context

venue details and features

marketing plans

attendance expectations

previous performance data

participation costs, at different levels

sample layouts and floor plans

buyer and seller interaction format, such as free flow and prearranged appointments

benefits of participation

endorsements

sponsor material or information

support services, including travel and accommodation

information on transport of materials and equipment.

Exhibitor support services may include:

travel

accommodation

assistance with additional promotions

answering general enquiries

providing updated information.

Exhibitor kits may include:

venue details

detailed floor plans

access information

delivery details for materials and equipment

technical services information or contacts

confirmation of travel or accommodation arrangements

confirmation of buyer appointment schedules

times of exhibitor presentations

sponsor material or information.

Briefings and debriefings may include:

location and venue maps

summary exhibition information and support materials

emergency procedures, including emergency telephone contacts.

Evaluation criteria may relate to:

exhibitor, buyer and sponsor feedback

operational efficiency

number of attending buyers

venue service levels.